My dad is a master salesman. For years I have encouraged him to write a book to anecdotally teach others, which he has now started – he has the first 3 chapters complete. I encouraged him to call it The Tale of the Sale years ago, which he loved, so we are going with that. I get to have the distinction of being his proofreader, editor, and cover designer.
For the cover, my first thought was to see what the highest customer-rated sales-related books on Amazon look like to see if we can gather some data from that as to how the cover itself might be garnering clicks + purchases. I used AI to analyze a screenshot showing the top ones and asked it to identify any specific aspects or elements that might be specific contributing factors. The results were amazing!
After giving it a little more information, we settled on 3 potential concepts and now, having seen them, it’s hard to choose. Check it out!
Personally, I am leaning towards the one of the little boy carrying a briefcase for a few reasons, not the least of which is the fact that even as a young boy, Doug was already into sales to the point that his mom used to call him, “Dougie, my little salesman.”
That, and I can’t help but feel that the cover itself is a totally unique concept and really lends itself to not only the fact that this young boy found his way in the world through sales.
I’m going to design it myself, but this is a great start!
If you’re curious, this is the gamut of the top customer-rated sales-related books:
